I was surfing the interwebs at 6am a time when all sorts of strange things jump out at you. One such thing was cycling safety videos. This stuck in my mind as I drive to the train station in the early hours of the morning I regularly see a cycling commuter lacking any sort of hi vis clothing, and while he has lights on his bike he doesn’t use them despite many cars having lights on.
I saw the following and thought they we quite interesting ways to make a dull subject of cycling safety / watching out for cyclists memorable. I looked for a few more but struggled to find any others which we so interesting and engaging, most just preach to you.
They are from www.dothetest.co.uk a Transport for London campaign encouraging drivers to be aware. While I haven’t seen any of these adverts on TV I thought they were really create, taking a completely unrelated environment and showing how important awareness can be. I failed both. Leave a comment with how you did!
Charles Barsley works in eCommerce and in his occasional blog writes about his interests of eCommerce, Search Engine Optimisation, Photography, Cycling and anything which catches his interest!
