The Daily Dilbert and Online Customer Reviews

One of the RSS feeds I subscribe too is the Daily Dilbert.  I enjoyed today’s cartoon so much that I felt I had to put finger to keyboard.  Here it is…

I particularly liked this cartoon as I attended a seminar last year discussing customer reviews for eCommerce sites.  The most known use of customer reviews is Amazon.  I have been in the habit of rating everything I buy on Amazon, it is quick an easy to do by just clicking a star or if you have longer you can write a full review.

But obviously if your the retailer bad reviews could damage your sales, I have seen on sites before reviews warning that the product isn’t as advertised, or that it fell apart or just the user didn’t like it.  Also I have seen reviews which gave me the tipping point I needed to buy – Eg giving a bit more information into the specs or talking about the ease of use etc.

I know several companies encourage their staff to write reviews.  This can be a good idea if it is a flagged that the writer is a staff member.  Often staff who work with the product may be able to provide a greater insight into the product and give more reasons to buy.  However I’m sure companies are also out with their staff writing how great everything is!

Customer reviews are a great benefit to other customers but they can also help retailers too!  A good retailer will analyse their one and two star reviews and look at how they can re engineer their products to be better and meet your customers expectations.

Click here to see todays Dilbert

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