Once again my weekly round up of my weeks tweets, mainly around eCommerce and Search Engine Optimisation
Perfecting On-Page Optimization for Ecommerce Websites | SEOmoz http://www.seomoz.org/blog/perfecting-onpage-optimization-for-ecommerce-websites
A detailed post from SEOMOZ listing 15 areas of a page that can be optimisied for SEO.
10 htaccess Hacks Every SEO Should Know http://bit.ly/IlcR74 nice bit of technical SEO to learn and reference
A bit technical but a set of htaccess rules.
C&A Brazil puts Facebook likes on store hangers to push Mother’s Day collection http://wp.me/p1mP6n-Ha
(The video has English Subtitles if you switch them on) – I thought this was a really innovative cross channel way of shopping. Hangers on some products in C&A Brazil have like buttons on them. (Surely a little too similar to the facebook like button). Instore customers can click the like on the hangers, and this helps customers online know what’s hot.
Of course this wouldn’t substitute a good product description or reviews which go into detail about a product, but it’s something different which could get customers talking.
How To Survive Google’s Unnatural Links Warnings & Avoid Over-optimisation – YouMoz | SEOmoz http://www.seomoz.org/ugc/how-to-survive-googles-unnatural-links-warnings-avoid-overoptimisation
Another SEOMoz post, this time on surviving googles link warnings and not overoptimising your site.
Dilbert has Google Glasses: http://www.dilbert.com/strips/comic/2012-05-01/
Google announced their Google Glasses a couple of weeks ago and now even Dilbert is wearing them.
Sharing: 4 tips for technical SEO – http://bit.ly/JOEtnK
Always good to check your technical SEO as often this is the area that you can make a change to the code that affects all pages on your site.
Inside Search: Search quality highlights: 53 changes for April http://insidesearch.blogspot.com/2012/05/search-quality-highlights-53-changes.html?spref=tw
Google have announced 53 search changes for April, this ranges from adding Formula One rankings into results (try Searching Sebastian Vettel) to more serious algorithm related updates. Here are some that stood out for me.
More domain diversity. [launch codename "Horde", project codename "Domain Crowding"] Sometimes search returns too many results from the same domain. This change helps surface content from a more diverse set of domains. This could be an interesting change, often in search results, particularly branded ones, the same domain can take as many as the top 5 results. Now if they are that brand is this a good thing or bad thing? But could be good to give more choice.
More text from the beginning of the page in snippets. [launch codename "solar", project codename "Snippets"] This change makes it more likely we’ll show text from the beginning of a page in snippets when that text is particularly relevant. I think I have noticed this myself recently, google seems to be favouring the on page text to show in the snippet rather than the meta description
Better query interpretation. This launch helps us better interpret the likely intention of your search query as suggested by your last few searches. This is interesting just to highlight the fact that searches are personalised, two people searching for the same thing could see different results based on their previous searches.
Keyword stuffing classifier improvement. [project codename "Spam"] We have classifiers designed to detect when a website is keyword stuffing. This change made the keyword stuffing classifier better. You’ve heard it before, but provide rich content, google is tracking down on any sort of poor content or keyword stuffing.
Charles Barsley works in eCommerce and in his occasional blog writes about his interests of eCommerce, Search Engine Optimisation, Photography, Cycling and anything which catches his interest!
