Blog Archives

Kmart – Delivery Video goes Viral

I had to share this commercial from the American firm Kmart.  Getting across the service proposition can be the hardest part for a business.  How do you make it memorable?  How do you make clear your point of difference?  Or

Posted in eCommerce

53 April updates to Google and more

Once again my weekly round up of my weeks tweets, mainly around eCommerce and Search Engine Optimisation Perfecting On-Page Optimization for Ecommerce Websites | SEOmoz http://www.seomoz.org/blog/perfecting-onpage-optimization-for-ecommerce-websites A detailed post from SEOMOZ listing 15 areas of a page that can be

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The Week of April 23rd, Google Penguin, Google Drive & Google everything

It’s been another busy week in the world of Search Engine Optimisation, the recent changes Google has been making now have a codename “Google Penguin” the successor to “Google Panda”.  Personally I was hoping for Google Pterodactyl but it wasn’t

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How Does Google Search Work? Matt Cutts Explains

There are many people who claim to be able to explain how Google works or other search engines for that matter, but who better than Matt Cutts, Google’s own head of WebSpam. Google runs a Youtube channel called GoogleWebmasterHelp where

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The week of 16th April, Unnatural links, Rich Snippets & More

This week has been a long week in the world of Search Engine Optimisation, with Google updates, sites being dropped, over optimisation or a Google Algorithm error.  Below are the stories that stood out for me.  This is a round

Posted in eCommerce