Boo hoo is a gripping, insider’s account of the rise and fall of this most controversial of internet startups – a global, online retailer of sports and designer clothes.  ‘Such a dazzling version of the boo phenomenon that as readers turn the pages they will be rooting for the company to survive even though they know the story ends in disaster.’ The Sunday Times
Boo Hoo is the story of Boo.com a online designer clothing store founded in 1998 by Ernst Malmsten, Kajsa Leander and Patrik Hedelin.  …

Public outbursts against companies on Twitter
These last few weeks it has seemed like each has had a different social media story, centred around the consumer fighting back.  A prime example of this is the recent story (from econsultancy) of Paperchase selling a design which was allegedly plagiarised from an independent artist.  (Note – Since then Paperchase have stated they bought the design in good faith from an independent supplier).  The artist initially complained to Paperchase direct but to no avail, unable to fight it through the courts she used Twitter …

Since my last Etailwatch post I’ve seen a lot of interesting web stories.  Firstly though congratulations to all the companies who won an award or were nominated at the Drapers 2010 etail awards last night!
Laithwaites Wine
I must have read 3-4 reviews of the relaunched Laithwaites wine website so I thought I should check it out myself!  Internet Retailing highlighted the benefits of the ATG platform which allows Laithwaites to centrally manage sales across all their retail channels.
eConsultancy also posted a very in-depth review where they highlight the ease of shopping …

In this instalment of Etailwatch  Christmas sales stats, Augmented reality comes to etail, hover effects and the best of 2009.
Christmas day sales up by 29%
Econsultancy has commentated on an eDigital research survey which shows that Christmas day sales are up on last year by 29%.  Most interestingly over 75% of the people surveyed were online on Christmas day or Boxing day.  Read the full report and download the survey from Econsultancy here
Internetretailing.net also reported that Boxing day saw the most ever visitors to John Lewis’ site
Augmented Reality in etail
The web …

I’ve struggled to know what to do with the Barsley Brief, originally started to chronicle my charity cycle to Paris, since then I have lacked direction for the site and “blogged” about a range of different interests and thoughts.  A friend suggested I could use the blog to commentate on my interest of eCommerce / etailing.  I have decided to start ( who knows this could be the end too!) by looking at the etail news stories of the week.
Last Delivery Dates
One of the big stories that most sites have …