Just a quick post as I found this video hilarious!  This weekend is the final testing session before Bahrain opens the 2010 Formula One season on 14th March.  In Spain as the cars are testing and Ferrari practice their pit stops, one McLaren employee will do anything to get a look under the back wing.
He seems to find Ferrari’s reaction funny, They don’t!

Public outbursts against companies on Twitter
These last few weeks it has seemed like each has had a different social media story, centred around the consumer fighting back.  A prime example of this is the recent story (from econsultancy) of Paperchase selling a design which was allegedly plagiarised from an independent artist.  (Note – Since then Paperchase have stated they bought the design in good faith from an independent supplier).  The artist initially complained to Paperchase direct but to no avail, unable to fight it through the courts she used Twitter …

Since my last Etailwatch post I’ve seen a lot of interesting web stories.  Firstly though congratulations to all the companies who won an award or were nominated at the Drapers 2010 etail awards last night!
Laithwaites Wine
I must have read 3-4 reviews of the relaunched Laithwaites wine website so I thought I should check it out myself!  Internet Retailing highlighted the benefits of the ATG platform which allows Laithwaites to centrally manage sales across all their retail channels.
eConsultancy also posted a very in-depth review where they highlight the ease of shopping …

Mercedes GP who bought last years Championship winning team Brawn GP have become the first team to launch their 2010 F1 racing car.

The above teaser was released early this morning prior to the car’s launch at Mercedes Benz museum in Stuttgart.

The new Mercedes car is named the Mercedes MGP W01 and the paint work brings together the heritage of the Mercedes Silver Arrows and the blue highlights of their title sponsor Petronas.

Michael Schumacher says his target is to win the championship, and I think he’s in with a very good …

In this instalment of Etailwatch  Christmas sales stats, Augmented reality comes to etail, hover effects and the best of 2009.
Christmas day sales up by 29%
Econsultancy has commentated on an eDigital research survey which shows that Christmas day sales are up on last year by 29%.  Most interestingly over 75% of the people surveyed were online on Christmas day or Boxing day.  Read the full report and download the survey from Econsultancy here
Internetretailing.net also reported that Boxing day saw the most ever visitors to John Lewis’ site
Augmented Reality in etail
The web …