I was surfing the interwebs at 6am a time when all sorts of strange things jump out at you. One such thing was cycling safety videos. This stuck in my mind as I drive to the train station in the early hours of the morning I regularly see a cycling commuter lacking any sort of hi vis clothing, and while he has lights on his bike he doesn’t use them despite many cars having lights on.
I saw the following and thought they we quite interesting ways to make a dull subject of cycling safety / watching out for cyclists memorable. I looked for a few more but struggled to find any others which we so interesting and engaging, most just preach to you.
They are from www.dothetest.co.uk a Transport for London campaign encouraging drivers to be aware. While I haven’t seen any of these adverts on TV I thought they were really create, taking a completely unrelated environment and showing how important awareness can be. I failed both. Leave a comment with how you did!