Etailwatch – Christmas Sales, AR in Retail and Hover Effects

In this instalment of Etailwatch  Christmas sales stats, Augmented reality comes to etail, hover effects and the best of 2009.

Christmas day sales up by 29%

Econsultancy has commentated on an eDigital research survey which shows that Christmas day sales are up on last year by 29%.  Most interestingly over 75% of the people surveyed were online on Christmas day or Boxing day.  Read the full report and download the survey from Econsultancy here also reported that Boxing day saw the most ever visitors to John Lewis’ site

Augmented Reality in etail

The web moves so quickly etailers are always looking for ways to differentiate their sites from the competition. Ian Jindal’s blog In No Particular order featured Zugara.

Zugara have created  software for a new type of fashion consumer.  “The Webcam Social Shopper.

and here it is in action on a American etailer’s site

When I saw this I really liked how well thought out the software was.  It makes a standard etail site a social shopping experience as the user is able to thumbs up or down a product, post pictures to their facebook, which will could have a viral effect on the site.  I am sceptical whether it would increase conversion, or how the quality of the user experience over a wide varied fashion retailers catalogue but I think it could really drive traffic to a site.

Enhancing your page with hover effects

The Get Elastic eCommerce Blog have posted “12 ways to enhance your online store with Javascript Hover effects.  I think this is an area which many sites are currently developing and can really improve a site’s usability.  Personally I like the use of hover over on product listing pages on swatches to make the thumbnail change colour, out of stock / promotional messaging – as it is a clear call to action to a customer and also obviously drop down menus.

I am a bit wary of using it to provide cross sell information etc as I feel when you hover over something what pops up should be expected by the customer and you don’t want to bombard them with hover overs.

Best of 2009

With the end of the year, and the end of the noughties invariably there are many “Top lists” from etail blogs, some of the ones I picked up on were

Get Elastic – Wrapping up 2009 – By just giving one top post per month this focuses you on some key website topics

Econsultancy – 24 eCommerce sites reviewed – A selection of the Website reviews that Econsultancy have written this year.


I hope you have found this issue of etail watch interesting, if you have thoughts on any of the above please leave a comment below.  Alternatively if there’s something you have read which I haven’t covered or a blog / news source you think I might enjoy please let me know (leave a comment or use the contact page)